Long experience has given us an appreciation of the
resilience, patience and sensibilities of client personnel
charged with organising an event. It’s always a weighty
responsibility. Yes, you might get a few brownie points if
you come up with a winner but if you don’t pull it
off, well, get ready for everyone’s gaze to fall upon
you.
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It
doesn’t help the stress levels to discover that
so much that’s out there passing as corporate events
and entertainment is hackneyed and tired, and hardly
likely to impress seasoned guests who have, in event
terms, been there, done that and quite probably got the
T-shirt and commemorative photo. And yet you’re
still tasked with the challenge of informing or entertaining
your audience, frequently both at the same time, and
just can’t see how another Casino Night, Driving
Experience or Day at the Races will fire the imagination.
Cue
Masquerade. Devising something that will do just that
while meeting all the other requirements of the brief
is what we’re in business for, it’s what
we thrive on and it’s what enables us to take the
pressure off you. And before you worry that we’re
talking outrageously expensive production numbers here,
we’re not. Of course, you can have one of those
if you want (!) but we are always ultimately governed
by the budget you're working with. The really good news
is that with Masquerade you do get a lot of creativity
for your money – low budgets don’t equate
to high boredom! Nor do we discriminate between blue-chip
names and the ambitious small business when it comes
to service - every client gets 100% of us, every time.
Event
optimisation
It’s
the initial creative concept and the development of that
into a complete thematic treatment that sits at the heart
of what we do. Yes, you will sometimes see familiar attractions
and props (including the casino table, the fast cars and
hospitality box!) but they will be enlivened by the setting
and the theme, and your guests will enjoy the dynamics of
a live action ‘performance’ rather than the soullessness
of a static set. Interaction and participation, excitement
and anticipation, a unique experience, not a clichéd
event – that’s our promise to you.
As
for getting it right on the day or night, that’s
a given. If you can’t effortlessly manage logistics
and people, you have no right to call yourself a professional
events organiser. But we also take ‘event optimisation’ very
seriously. It’s not enough for us for an event to
go according to plan; we have to ensure that every aspect
of the conference, the party, the day out, whatever, is
the very best it can be. That means constantly evaluating
situations, reading people, judging the dynamics of the
event, making adjustments, thoroughly immersing oneself
in what’s happening and not just standing on the
sidelines keeping your fingers crossed. It’s a hard
quality to quantify but one that clients relish because
it takes the burden off their shoulders. Maybe it’s
Masquerade going that extra M – that extra mile to
make your event a success. Those brownie points are in
the bag…
P.S
Got a major incentives package to put together or an executives’ retreat
to organise? Need something way out of the ordinary to
pull out of the hat? Need us to raise the bar even further
when it comes to memorable experiences? Just visit X-clusive now
and enter a brave new world of ultimate events.
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The Organiser Forum
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